MarTech Challengeis part of the initiative to bring together the MarTech community with a view to linking up marketing with new technology and innovative entrepreneurs, launched by DIRECT MEDIA United Solutions in partnership with ICT Hub, Netokracija, and Marketing mreža. As part of a broader suite of activities, MarTech Challenge is a competition intended to pick out the best emerging tech startups zeroing in on the application of new technology in marketing and communications. If you need more information, please feel free to get in touch with us at


MarTech Challenge is a regional competition open to all tech start-ups founded in the last two years and focused on the application of new technology in marketing and communications (advertising, data, artificial intelligence, machine learning, media, social media, etc.).  


Participants can sign up until September 12 through a very simple process — all it takes is around 15 minutes to fill out the online application below.
The short-listed start-ups will complete a summer mentoring program run by ICT Hub and Direct Media United Solutions, which will give them a chance to improve their business, meet new contacts in the marketing industry, and fully arm up for the final round of the competition, set to take place in October 2019 at the 5th iteration of KAKTUS 2019, national integrated communications festival.


The winning team will be getting a trip to a marketing technology conference in the USA, a mentoring program ran by DIRECT MEDIA United Solutions, and perhaps most importantly, promotion through the DIRECT MEDIA United Solutions network and its partner network as the 2019 regional MarTech start-up Rising Star. The final presentation of the MarTech Challenge finalists will take place at the end of October at the fifth iteration of the KAKTUS 2019 national integrated communications festival, while Marketing mreža will be covering KAKTUS 2019 registration fees for every start-up that applied for the MarTech competition, as well as mentoring sessions in different fields of business, media, and marketing communications that will be part of the festival.


You can sign up until September 12

“We need as many of these initiatives as possible in order to raise awareness of marketing technologies in this region. The Serbian market has plenty room for marketing start-ups to grow, and I believe that MarTech Challenge will bring about more and more teams focusing on this area, because these initiatives can provide a platform for both companies and agencies. Hunch’s relationship with DIRECT MEDIA United Solutions is excellent, they were the first to recognize what we were doing, they opened up their process and specified what they needed. I think that this future is a bright one in every aspect and that both brands and agencies will be seeing some positive changes when it comes to new technologies”
Siniša RakovićHunch founder
“Our market has a relatively small number of registered marketing start-ups, but the potential is massive. Above all, that’s due to the industry being quite particular, and knowing it well is imperative for developing advanced solutions. At the same time, we do recognize situations in our day-to-day work where involving technology would enhance processes. That’s precisely why we launched the initiative, the monthly MarTech events are meant to prompt topics and ideas that we would want to work on together in the future through sharing the experiences of the field’s most successful start-ups and of members of the marketing community, as well as insights into examples from the global market. This year we also want to vote the region’s best MarTech start-up, but we’ll talk more about this at the upcoming events”
Jovan StojanovićCEO DIRECT MEDIA United Solutions
“Any initiative that contributes to building a start-up ecosystem in Serbia has my vote, for whatever it's worth. I’m very happy and, after all, that is exactly why I decided to participate in the MarTech Challenge meet-up — to make my humble contribution. I think that DIRECT MEDIA United Solutions went for an excellent approach — people get a chance to share some of their experiences and try to inspire those who are just starting,”
Dejan NikolićContent Insights CEO and Co-founder

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